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<span class="text"><font color="#666666" class="text"> <script src="http://www.google-analytics.com/urchin.js" type="text/javascript"> </script> <script type="text/javascript"> _uacct = "UA-1796712-1"; urchinTracker(); </script> <div style="text-align: center; color: rgb(0, 0, 0);"> <div style="text-align: left;"><br /> <div style="text-align: center;"> <table width="500" cellspacing="1" cellpadding="1" border="0"> <tbody> <tr> <td><font size="4"><span style="color: rgb(0, 0, 128); font-weight: bold;">SYL</span> | 'sill'</font><br /> <ol> <li>short for 'Sylvester' </li> <li>rhymes with 'Bill', 'Phil' and 'Will'</li> <li>best not pronounced as 'Sile' or 'Sly'</li> </ol> </td> <td><img height="161" width="154" src="/users/SylArena3481/Image//Syl_Arena.png" alt="" /></td> </tr> </tbody> </table> </div> </div> <div style="text-align: left;"><font size="4" style="color: rgb(0, 0, 128); font-weight: bold;"><br /> </font><span style="font-style: italic;"><font size="4"><span style="color: rgb(0, 0, 128);"><span style="font-weight: bold;">A Photographer Raised In the Traditions of the 20th-Century,</span></span></font></span></div> <div style="text-align: left;"><span style="font-style: italic;"><font size="4"><span style="color: rgb(0, 0, 128);"><span style="font-weight: bold;">Who Embraces The Best Practices of 21st-Century Digital Photography<br /> </span></span></font></span><br /> <strong>Back when the Apollo program was headline news</strong>, Syl Arena, then a precocious eight-year old, "borrowed" his father's new-fangled Polaroid camera, climbed up into an orange tree and made his first solo photograph - a snapshot of a baby dove. Syl's affliction for making photographs has remained steadfast for nearly 40 years.</div> <div style="text-align: left;"> </div> <div style="text-align: left;">In college, Syl studied at Brooks Institute of Photography and then earned a BFA in photography at the University of Arizona. As a student, his favorite cameras spanned the gamut from 4x5 to a homemade, 20x24 pinhole. Syl mastered the zone system of black and white printing. Then, during his retro-phase, worked in a number of 19th-century media, such as cyanotypes and carbon prints.</div> <div style="text-align: left;"> </div> <div style="text-align: left;">Today, Syl photographs the people, lifestyles and products of central California for advertising, editorial, and corporate clients. Whether it's a single glass of wine or a group of winemakers, America's most popular rose or the man who bred it, the world's fastest sailboat or the team that races it, Syl has the expertise and the personality to create memorable photographs -- both on location and in the studio.</div> <div style="text-align: left;"> </div> <div style="text-align: left;">Syl employs state-of-the-art, purely digital workflows from image capture to final output. Pure digital is the best solution for photography that needs to be color-critical, tasked to a variety of media, or produced rapidly on your premises. An innovator in portable, tethered shooting, Syl can tie his camera directly into his color-profiled computer workstation on location so that you can make decisions about critical color during the shoot.</div> <div style="text-align: left;"> </div> <div style="text-align: left;">Syl is also very experienced at shooting for CMYK reproduction. He understands that not every color can be faithfully reproduced on the pages of a magazine or catalog. More importantly, Syl can guide you through the alternatives - both during the shoot and in post-production.</div> <div style="text-align: left;"> </div> <div style="text-align: left;">From his home in Paso Robles, Syl can easily access locations in northern and southern California and throughout the San Joaquin Valley within a few hours.</div> <div style="text-align: left;"> </div> <div style="text-align: left;"><span style="font-weight: bold;"><br /> </span><span style="font-style: italic;"><font size="4"><span style="color: rgb(0, 0, 128);"><span style="font-weight: bold;">SYL'S PORTFOLIOS</span></span></font></span> <div style="text-align: left;"> </div> <ul> <li><a href="http://www.sylarenaphoto.com/gallery.html?gallery=FOOD-WINE" target="_blank"><em><strong><span style="font-style: italic;">Food & Wine</span></strong></em></a> - The intersection of Syl's past and present provide the stimulus for this growing area of Syl's portfolio. As the son of three generations of farmers, Syl knows implicitly where his food comes from. Further, Syl can relate to the people who produce it. Having spent more than a decade in Paso Robles, the small town halfway between Los Angeles and San Francisco that serves as the hub of California's central coast wine industry, Syl is increasingly called upon to create compelling images of his hometown's #1 export.</li> </ul> </div> <div style="text-align: left;"> <ul> <li><em><a target="_blank" href="http://www.sylarenaphoto.com/gallery.html?gallery=PERSONA"><strong><span style="font-style: italic;">Persona</span></strong></a><span style="font-style: italic;"> </span></em><span style="font-style: italic;">- </span>Beyond having a memorable name, Syl's friends and clients recognize him for two unique attributes: his crazy, red hair and his sense of humor. Syl's approach to creating a memorable portrait is to engage his sitter in an intimate visual dialogue. Having studied with a number of great location photographers, including Joe McNally and Michael Grecco, Syl is as adept at lighting and shooting in the field as he is in a studio.</li> </ul> <div style="text-align: left;"> <ul> <li><a href="http://www.sylarenaphoto.com/gallery.html?gallery=SHELTER" target="_blank"><em><strong>Shelter</strong></em></a> - Big or small, traditional or modern, calm or energetic... our homes are first and foremost shelter. Syl has a unique eye for catching the light and geometry of a space in a way that conveys the emotion of a home.</li> </ul> <div style="text-align: left;"> <ul> <li><a href="http://www.sylarenaphoto.com/gallery.html?gallery=ENVIRONMENTAL" target="_blank"><em><strong>Environmental</strong></em></a> - Syl's view of environmentalism is our natural and social resources should be put to just and proper uses. Stewardship and sustainability are at the forefront of his thinking. These philosophies drive his vision when he points his camera towards the landscape. Syl strives not to separate mankind from the enviroment. Rather, his enviromental work graphically portrays mankind's involvement with the environment.</li> </ul> <ul> <li><a href="http://www.sylarenaphoto.com/gallery.html?gallery=BOTANICA" target="_blank"><em><strong>Botanica</strong></em></a> -It was not a big step for Syl to go from his family's roots in agriculture over to the world of ornamental plants. For nearly 15 years, Syl worked in horticulture. During this time, he shot and designed catalogs for a number of the country's leading rose producers. His botanical work has appeared in <em>Sunset</em>, <em>Martha Stewart.com</em>, <em>The New York Times</em> and a number of leading garden books.</li> </ul> <div style="text-align: left;"> </div> </div> </div> </div> <div style="text-align: left;"><span style="font-style: italic;"><font size="4"><span style="color: rgb(0, 0, 128);"><span style="font-weight: bold;">A PROLIFIC BLOGGER<br /> </span></span></font></span> <br /> Syl hosts three blogs:</div> <ul> <li style="text-align: left;"><a target="_blank" href="http://pixsylated.com"><em><strong>PixSylated</strong></em></a> - Honestly biased insights on the trends, tools and techniques that are shaping the world of digital photography today. </li> <li style="text-align: left;"><a href="http://photo-resources.org"><em><strong>Photo-Resources.org</strong></em></a> - An ever-expanding list of events and resources for photographers.</li> <li style="text-align: left;"><a target="_blank" href="http://pasoroblesphotographer.com"><em><strong>Paso Robles Photographer</strong></em></a> - Dedicated to Syl's photography in and around Paso Robles.</li> </ul> <div style="text-align: left;"> </div> <div style="text-align: left;"><span style="font-weight: bold;"> <br /> <span style="font-style: italic;"><font size="4"><span style="color: rgb(0, 0, 128);"><span style="font-weight: bold;"> PROFESSIONAL AFFILIATIONS<br /> <br /> </span></span></font></span><span style="font-style: italic;"><img src="/users/SylArena3481/Image/generalmember_red.gif" alt="ASMP General Memberl Logo" style="width: 91px; height: 66px;" /> <img height="52" width="120" alt="Stock Artists Alliance logo" src="/users/SylArena3481/Image/SAA_Logo_on_white_120.jpg" /></span><br /> <span style="font-style: italic;"><font size="4"><a href="http://www.apanational.com/"><br /> </a></font> <ul> <li><a href="http://www.asmp.org/">ASMP</a> - American Society of Media Photographers <a href="http://asmp.org/findaphotographer/profile.php?id=22837&preffer_specialty_ids=">My ASMP listing</a></li> <li><a href="http://editorialphoto.com">EP</a> - Editorial Photographers <a href="http://www.editorialphoto.com/find/find_profile.asp?id=3128">My EP listing</a></li> <li><a href="http://www.stockartistsalliance.org/">SAA</a> - Stock Artists Alliance</li> <li><a href="http://www.photoshopuser.com/members/portfolios/view/gallery/1111860" target="_blank">NAPP</a> - National Association of Photoshop Professionals</li> <li><a href="http://www.useplus.org/" target="_blank">PLUS</a> - Picture Licensing Universal System</li> </ul> <br /> <br /> <span style="font-weight: bold; color: rgb(0, 0, 128);"><span style="font-weight: bold;"><font size="4">PERSONAL MILESTONES</font><br /> </span></span> <ul> <li>1969 – Photography career started at the age of 8 when my great-aunt gave me a Brownie camera</li> <li>1984 – BFA in Photography, University of Arizona</li> <li>1986 – My first Mac (a MacPlus) had a whopping megabyte of RAM</li> <li>1995 – Jumped on the Photoshop bandwagon with version 3.0</li> <li>1999 – Catalog Age Silver Medal in Garden Catalogs</li> <li>2003 – Shot film commercially for the last time / Workflow now entirely digital</li> <li>2005 – PDN World In Focus Award of Merit</li> </ul> <br /> <br /> </span></span><span style="font-weight: bold;"><span style="font-style: italic;"><span style="font-weight: bold; color: rgb(0, 0, 128);"><span style="font-weight: bold;"><font size="4">ARE YOU LINKED IN?<br /> </font></span></span></span></span></div> <div style="text-align: left;"><br /> <a target="_blank" href="http://www.linkedin.com/in/sylarena"><img height="33" width="160" border="0" src="http://www.linkedin.com/img/webpromo/btn_viewmy_160x33.gif" alt="View Syl Arena's profile on LinkedIn" /></a><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <span style="font-weight: bold;">May be interesting if you are a web rat..</span><br /> <div style="text-align: center;"><font size="4">Syl Arena | sylarena | California Photographer | California Advertising Photographer | California Editorial Photographer | California Annual Report Photographer | California Corporate Photographer | Food Photographer | Food Photography | Wine Photographer | Wine Photography | Vineyard Photographer | Vineyard Photography | Botanic Photographer | Botanical Photography | Horticulture Photographer | Horticultural Photography | Flower Photographer | Agriculture Photographer | Agricultural Photography | Rose Photographer | Rose Photography | Location Photographer | Catalog Photographer | Los Angeles Photographer | San Francisco Photographer | California Central Coast | Central Coast Photographer | Paso Robles California | Paso Robles Photographer | San Luis Obispo Photographer | Silicon Valley Photographer | Bakersfield Photographer | Fresno Photographer | Monterrey Photographer | Sylpix Creative | Napa Photographer | Sonoma Photographer | California Magazine Photographer | Commercial Photographer | California Photo Shoots | Fine Art Photography | Fine Art Photographer | Creative Photographer | Professional Photographer | Product Photographer | Still Life Photographer | Celebrity Photographer | San Joaquin Valley Photographer | Central Valley Photographer | LA Photographer | Orange County Photographer | Northern California Photographer | Southern California Photographer | My Mother's Favorite Photographer<br /> </font></div> </div> </div></font></span><br> <h1> Syl Arena Photography - California Advertising Editorial Annual Report Corporate Food Catalog Photographer specializing in food, wine, agricultural and botanical photography.</h1>
© 2001-2008 Syl Arena
